Welcome to SearchEngineChannel
We try to update every weekday, bringing you the best SEO articles to help you get your site to the top of the search engines (currently 1,373 articles from 683 different authors). Take a look around, and if you like what you read then subscribe (free!) to our RSS feed or email alerts to keep updated of all the latest additions. Thanks for visiting!
Pay Per Click Advertising is a Search Engine Branding Tool
A lot has been said about how pay per click advertising can be used to drive targeted traffic to your website, but did you know you can also use pay per click ads to brand your business? It's true. One of the most often overlooked aspects of pay per click advertising is the powerful branding force it can be. I'm not just talking about Google AdWords either. I'm talking about the whole shebang.
Small Business SEO - 5 Top Search Engine Optimisation Tips
If you have recently launched a new website, or are struggling to improve the amount of visitors to your site, then this article will help you to understand how to successfully optimise your site so that it ranks high in the search engine listings.
The Searcher's Intent
What does an average user expect to find on your website when he or she clicks on the search engine result or Pay Per Click ad that leads to your site? Is there a direct mental correlation between what the search engine results page suggested and what the actual website delivers?
The 7 Best Web 2.0 Sites You Can Used To Improve Your Search Engine Position
Having your website at the top search engine position can be a real boost for your affiliate marketing business. But how many of you actually know that Web 2.0 is one of the best way to get your site to the position and it is also quicker.
Want Tons of Organic Google Traffic? - Getting Inbound Links is Crucial!
Once you've created a website and optimized the pages for your key words and keyword phrases your work is done...right? Not! There is still much to do. You may have a great topic in a great niche with many pages of fantastic content, but chances are you are not alone. There are probably hundreds or thousands of pages with content that is just as good and covering the same topic as yours.
Next Generation SEO Tactics: Becoming the Spider
Just when you believed you had all your SEO tactics figured out, the web goes and changes on you. Not just the rule of the game but it takes the whole web platform right out from under your feet and changes it. What's a poor webmaster to do?
Flash and SEO: Like Oil and Water
We often deal with clients that are planning to "revamp" their sites with Flash, with SEO having already generated tremendous gains in their sales. The thing that we most dread to hear is that they've hired an experienced "Flash designer" that will be taking their websites to the "next level." Unfortunately, that "next level" is often the basement - at least in terms of SEO results.
Local SEO Tips for Small Businesses
Let's face it; the average business owner has neither the time nor the inclination to learn the nuances of search engine optimization. When I was first introduced to the concept of search marketing, I spent endless hours researching forums and blog trying to separate the signal from the noise. There's no shortage of information and advice for business owners out there in theinterwebz , but finding trustworthy and reliable sources is another monster entirely.
The biggest keyword myth
The web is all about content. Finding success in the search industry is all about putting the right content in front of the right user at the right time. How do they do this? Keywords! There is no denying that all of the popular search engines available today have come a long way from simply counting links and words on pages.
Use Meta Tags to Increase Organic SEO!
If you've been looking into marketing your website, and trying to get it higher in the search engine results, you've most likely read some articles and seen people talking about Meta Tags. A lot of writers may not bother to fully describe these beasties, simply assuming that you just know what they are.
The Tactics of White Hat SEO vs Black Hat SEO
In white hat SEO techniques, the site content is crafted keeping in consideration the guidelines set forth by the search engines for effective SEO services. They abide by the rules laid down and play it safe. Black hat SEO techniques are just the opposite of white hat SEO. It is an illegal method for search engine optimization.
The Dreaded Google Penalty
There is always a lot of talk on SEO Forums about penalties. Recently there was some discussion about 3 specific Google penalties: * The "-30 penalty" * The "-950 penalty" * Index Exclusion. There has been a lot of debate about whether the drop of a website's rank by 30 or 950 spots in Google is really a penalty for unethical SEO tactics, or is it simply a result of an agorithm shift (and the particular site just didn't measure up against the new algorithm so it dropped).
Does Your CTR Influence Your Google Rankings?
Google Search Engine uses the click rate of users and websites to rank the paid websites on their search results. This works by Google ranking a website higher according to how many clicks an advertisement gets. The reason you want to consider your click through rate (CTR) is because the top ten search results will all have the same kind of click partners. A percentage of users will click on the first result, and there will be a trickledown effect from there. Typically, the amount of clicks on different search results has a similar pattern no matter what keyword is being used.
Keyword Search Importance
The most important aspect to any search engine optimization campaign depends on keyword research and keyword targeting. Choices that are made from selecting keywords should be primary factors of optimization far before anything else. Concluding what keywords are best depends on the market and type of web site that needs to be optimized.
Social media optimization: Expand your horizons
Word of the mouth might not be enough if an effective networking has to be achieved. This is done with an active assistance of networking tools such as social book marking, video and photo sharing websites and an engagement with blogs which share the content through the use of RSS in the blogosphere.
